Google Analytics Site Speed for Small Websites

If you’re running a small website and using Google Analytics, your site speed metrics graph might look empty. If you don’t get a lot of traffic there will be no samples to measure site performance. This is because the default sampling rate is only 1% (i.e. site speed metrics will only be collected for 1% of your visitors). This is plenty if your running a big site with tons of visitors per day, but if your running a smaller site this isn’t going to be good enough....

January 25, 2015